My website design for We Live Outside is
likely the most simple, unassuming composition I've ever
created, and yet this very quality lends an attractiveness
and minimalist quality to the site that is becoming harder
and harder to find on the web these days. In this design
I used pale, solid blocks of color that are similar in hue,
and further minimized the design by making the top and
left navigation share one single shape. The professional
photography, supplied by my client, is allowed to shine because
other elements of the design recede and offer little visual
competition. Small splashes of color, drawn from the corporate
logo, were then reserved for the shopping cart in the header
and the "sale" banner in the bottom right corner to provide
secondary focal points. |
