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MySIGG, a manufacturer of Swiss-engineered, high-quality, reusable water
bottles, was in the market for an e-commerce site design, and
came to MonsterCommerce to fulfill that need. With a fun and
unique marketing campaign already in place – photo composites of
bottles capped with floating heads to emphasize customization
and interchangeable lids – my task was to
create a website that was as youthful, quirky and dynamic as
the campaign portrayed. To achieve this, my client and I worked
through several design revisions,
until at last I designed the above composition and approval
was granted to proceed forward.
Using a sparse black header and footer, I designed the home page with
a central Flash animation as the focal point, which grabs attention
with bottles and heads flying out of the colorful strip, after
which various lids rotate atop the bottles. Alongside the animation,
a large space was reserved for a description of MySIGG bottles,
complete with red text to highlight key points. Not only is
this home page text important for search engine optimization,
but it also emphasizes the environmental benefits of using
reusable water bottles. |
