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My client at Mongoose Mania wanted a website that was functional and
easy to navigate above all else. Besides ease-of-use, he
also stressed that the design should appeal to young consumers,
who represented one of the company's major target audiences.
To achieve those results, I created a vibrant blue and orange
design, using small beveled edges and curves to create some
visual interest. I divided the left column navigation into
sections with prominent headers, and placed other major links
in the top navigation bar along with "search" and "login" functionality.
The dynamic logo design was placed large and very visible in
the header, paired with the shopping cart for quick access
and conversion of sales.
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