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Captiva Marketing needed an upgrade to its old site design – one that was clean, professional, crisp and concise – a design that would not distract from the site's extensive amount of content, but would work with and around it. Designing around content was important for search engine optimization (SEO), Captiva's primary company emphasis. Simple, bold imagery was used in the header area, while the body features thin, subtle lines that frame content-rich pages.
Above, two home page designs are shown, the second evolving from and superseding the first.
Captiva Marketing print materials I've designed that have gone to press include business cards, a mailed-out postcard promoting a speaking engagement at a St. Louis venue, and two versions of a promotional tri-fold brochure, one marketed to a broad base of industrial companies, and one focused on those located within the St. Louis metropolitan area.
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