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Bright Start Therapeutics is a St. Louis-based company that sells a wide variety of products for children with special needs. Website design for the company presented the challenge of designing for a MonsterCommerce e-commerce platform while creating a childlike, approachable color scheme and site structure to suit Bright Start's target consumer – parents and caregivers of children with disabilities.
This project involved branding the Bright Start look from the ground up, from initial logo design to the finished site. I also designed Bright Start's business card, a later project, to further reinforce the fresh, optimistic character of the company's branding identity.
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