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Bright Start Therapeutics presented a unique and challenging task for a designer – creating a branding identity from the ground-up. Based on Bright Start's target audience, parents and caregivers of children with special needs, an optimistic and youthful design was called for. The bright primary colors, as well as the curving shapes of letterforms help to achieve this aim. I kept the business card design clean and simple, yet also somewhat playful in its composition.
In addition to the print collaterals, I designed and integrated Bright Start's e-commerce site design.
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